I've written about this before, but I get asked about it and think it's important enough to revisit. People want to know how you get a job as cool as mine, and I'm happy to tell them. First, though, I always tell them that if they're thinking this is the kind of job that allows you to quit your day job and live in luxury for the rest of your life, you've been watching way, way too many old episodes of Sex in the City, where Carrie appears to do nothing much at all except turn in a column about sex every once in a while and then spend the rest of the time having sex, shopping, and going to clubs.
I've been writing for publication for 20 years, and I can guarantee you that unless you land a really lucrative gig, you're going to have to have another source of income. If I didn't, I'd be sitting in line to sign up for social services. I haven't had a raise, ever. I don't have health insurance, I don't get bonuses or incentive pay. I have no retirement or 401K. So, in short, you don't do this for the money.
On the other hand, you don't do it for free, either. I've ranted about this numerous times, so I'm not going to do it again now, but I'll say this: I do not support people who write for free for publication. Professional writers don't write for free unless they're doing it as a charitable gig, and major magazines don't qualify as charities. Barring charitable stuff, dentists don't fill cavities for free, lawyers don't argue cases for free, teachers don't teach for free. Why is it that writers and photographers and artists are expected to do what they do for free? If you don't charge for your work, you're not taking it seriously. If you're not taking it seriously, you're not working to improve, learn, hone your skills. If you're not doing those things, you're dabbling, doing it as a lark.
Writing is one of those things that you can do as a lark, but if you want to do it well, you don't ever think of it that way. You think of writing as a craft, a skill, a thing of joy and beauty. Writing can teach, inspire, infuriate. It can move people to tears or to action. It can start revolutions and it can mend hearts. Done well, it is one of the most powerful forces on earth. Done poorly, it sucks.
I have been writing since my daddy taught me to print when I was five. I've written poems, stories, essays, reports, newspaper articles, profiles, research papers, a thesis, obituaries, artist statements. In college I wrote other people's papers for pay; looking back on this, from the perspective of having gone on to teach the classes for which I had written those papers, I see this as having been very, very wrong. But at the time, it made sense: it was easy for me, and I needed the money, since my parents thought $50 was plenty for a college freshman. I didn't do it very often, and I never offered to do it--it was always someone pleading with me. Seriously! Yes, this is my justification, but it's also true.
In college, I took every writing class I could find. In graduate school, I majored and minored in English: you could specialize in creative writing, language and literature, literary criticism, composition and rhetoric, or technical writing. I specialized in all of them except technical writing, and I had so many hours left over that they let me use them as my minor, and I had so many left over after that that I had some that didn't count as anything--yes: I took courses in college for which I got no credit at all, but I couldn't bear not to take them.
I loved English and writing that much.
I have had jobs teaching English, tutoring in English, writing for a newspaper. I've had a lot of other jobs, too, but the ones where I got to write were always the ones I loved.
I started writing for magazines when I discovered rubber stamping, back in 1990, and read Rubberstampmadness and fell in love with its funky newsprint format and the idea that here was a whole publication devoted to something fun. I was teaching college English at the time, and I thought the magazine needed some copy-editing help--the writing was interesting, but it wasn't particularly well done. This is not saying anything about the magazine; few magazines have someone to copy edit who actually knows and loves the language. They just don't. It says a lot about my ego, I am sure.
So I decided to write for them, and the rest is the first key: the first thing I did was to order every single available back issue and read them all, cover to cover. I have done this with all the magazines I wanted to write for. Granted, I didn't do this with Cat Fancy, and that's telling: I wrote an article for Cat Fancy but immediately thereafter, with the second assignment, realized that researching topics that had already been covered time and time again and trying to find a new angle was way, way too much like writing a research paper about, oh, say, Frost's use of the demotic. Shakespeare's sonnets and the identity of the young man. Stuff like that that had been written about over. And over. And over.
I wanted to write about things I found interesting. And when I began writing about them, I did the research. I knew how to do this--I'd taken a course on magazine writing in college (I took courses on LOTS of stuff in college--I took a course in geology just because I wanted to study dinosaurs). If you want to write for a magazine, you find out about it--its focus, its goal, its audience. You read as many issues as you can.
I've written many times about how I started writing for Stampington, but I get asked, so here it is: I got a call from an editor for Rockport offering me a chance to write a book on rubber stamping. They'd offered it to someone else who didn't want to do it and had suggested me. I didn't want to do it, either, but I wanted to do a book on altered artwear, and I agreed to do the stamping book if they'd next consider the book I really wanted to do. First, though, I had to check with Sharilyn Miller: she had written the two previous books in the series of stamping books for Rockport, and I wanted to know why she wasn't doing #3. I called her and asked her; I told her that if she had wanted to do it and hadn't been allowed to do it, I wasn't going to accept their offer. She said no, she had moved to North Light Books and was very happy (and suggested I make that move at the earliest opportunity, which I found to be excellent advice), and she gave me her blessing. This is the second key: I didn't step on toes and I didn't try to climb over people to get something I wanted. I approached it with good karma in mind: I didn't want to write a book that should have been written by someone else, making them miserable and making me an opportunist.
As this phone conversation ended, Sharilyn said, "Oh, by the way, we're starting a new magazine, and I don't have time to keep writing the artist profiles [which she loved doing]. Would you be interested?" I said yes, and that's how I started working for Stampington: because I wanted good karma.
See how it works? If I'd said, "Oh, sure, I'll write it! Screw anyone else who might have felt it should have been theirs!" that would have been the end of it: I'd have written a book or two, and that would have been that. I'd still be subbing, and people would think of me as the Woman Who Will Screw You.
The third key: I've always treated writing as a job I take seriously. I don't miss deadlines, I do my own copy-editing, I study, I read, I keep up with what's going on in the field I want to write about. I read writers who do good work--I read the "Best of" compilations each year--the best travel writing, the best essays, the best science and nature writing. These are magazine pieces by various writers that have been chosen as being the best of those published in any given year. I read O Magazine, because Oprah hires talent. I read books by people whose writing I admire, even if those books are often about subjects in which I have no interest. I read the competition--if there's someone writing about mixed media artists, I'm reading them.
Another thing to keep in mind: if you're writing for someone else, the writing is not about you. There's that whole branding thing, where people believe that everything they do and say and think and show has to reinforce their brand. If you're writing about Person X, your brand had better not be all over the piece, or you've failed to do your job. Your job is not to write in your quirky, idiosyncratic style, but to write in a style that supports the subject. I know I've done my job well when I get a note from someone telling me they loved my article in XYZ magazine and want to know more about how I created the piece on page 12. I read the letters to the editors, and when I see one raving about how wonderful Person X is, I know I've done my job: they didn't say how wonderfully I wrote about Person X; it's Person X they loved. That's what I'm paid to do.
I've been doing this for 20 years. I'm 54. I never stop learning. When I think I know it all, have done it all, am the expert on everything--then it will be time for me to quit and do something else. If I'm not learning and discovering new stuff, what's the point? If I can't pick up a magazine and read my work in print and find something I wish I'd done a little differently, then I'm just coasting.
My job in writing about artists is this: to read what I can find about them--in the early years, when blogs were new and artists were just beginning to keep them, I'd go back and read every. single. blog post. before I ever talked to the person. These days, of course, that's impossible. But I read recent stuff. I ask questions. I listen. And I try to get a sense of who the person is, why they do what they do, what their hopes and dreams and goals are. What drives them? What do they care about?
I don't play gotcha, where I get someone to tell me something and then use it to make them sound silly or stupid or venal. I know many things that I never tell anyone. You have to know how to listen--not the kind of listening where you're just waiting to tell your own story or ask another question, but the kind of listening where you're really, really hearing what they say. It's why I do interviews on the phone and never in person: I need to sit in a room by myself, with my eyes closed, to hear what they're saying. You listen, and you know what to use and what to throw away.
So here's my advice to anyone who wants to do what I do:
1) Don't expect to make a living at it. You'd better have another source of income.
2) Do your research. Know the publication for which you want to write. If you can't describe the tone and focus and audience of the publication, you're not ready to pitch an idea.
3) Be professional. Turn your work in on time, as polished as you can make it, and then be prepared to have someone else cut it and change it and make it what they need it to be without you having your ego tied up in it. You do the work and turn it over, and that's it.
But the main thing? The thing that matters above all else? Be a writer. If you're not a writer to your very core, what's the point? We've all read tons of stuff by people who wrote it just to get published or just to see their name in print or to further their brand or to try their hand at it. But their heart's not in it, and it shows. I know I'm supposed to encourage everyone to give it a try, but I can't: I love the written word way, way too much to love seeing it mangled and dissed by people who clepped out of freshman comp and never took an advanced comp course and have no idea why "lay" and "lie" aren't the same. I had an editor long ago--not any of my current editors!--whose erroneous ideas about punctuation literally made me feel like crying. If you're not compelled to write, if you don't love the act of making words mean something to someone else, if you haven't written anything in years and are just wondering if maybe it might be something you'd like to do, it's probably not your calling.
NOTE: Now, I'm not talking here about writing about your art--if you're asked to write an article about your work for a magazine or asked to write a book about what you do. I'm not talking about that--if you're asked to write about what you do, go for it. I want you to go for it. My editors want you to go for it! We ALL want you to go for it, and I'm not about to discourage you from that.
No. Here I'm talking about something completely different from that. What I'm talking about here is doing what I do: writing for a living, writing about other people and other things that are not my work. And that's a whole nother thang, requiring a whole nother skill set than is required for writing about yourself and your own stuff. I am NOT talking about being an artist writing about what you do. I'm talking about being a writer who writes.
You know if you're a writer. If you haven't written anything in years, you're not a writer. Writers can't not write, and if you've gone years without being compelled to do it, what's up with that? If you're a reader, you don't go years without reading a book. Why would you? Same with writing. You write because it's what you do. You can't imagine not doing it.
I write every day. I write here, on my blog. I write in my notebook. I have files on the computers with essays, whole huge chunks of novels (hundreds of pages), the beginnings of books I want to propose. Books, 'zines, essays, emails. Notes on the iPhone (WriteRoom is fabulous for that). I write tweets in part as an exercise in forcing myself to stay within the confines of 140 characters. It's better than thesaurus-diving to force your brain to come up with synonyms, and I highly recommend it. I have written villanelles and sonnets because they're excellent practice in working with language.
Beyond my love of writing, or tied into it, is what I believe is my purpose (what I have to call My Special Purpose and then snort happily at my The Jerk reference, which makes me insanely happy): as a mixed-media matchmaker. What I'm supposed to do is to help people in the mixed-media world find each other. Artists and editors, artists and galleries, readers and writers and publishers and students. I like putting people together, helping them find each other, making the introductions. I think of it as weaving a web--I've said that before, many times.
So. That's how I got my job. I believe it's the way to go about finding any work you were meant to do and then getting that work: study, learn all you can, hone your skills and practice them every day. Never stop learning and trying to improve. Be nice. Don't take advantage of other people. Make the connections. Never for one moment think "work" is a bad thing.
I think when people ask how I got my job, they want me to tell them I was hanging around somewhere, and someone offered me a really cool job. We like that story about the actress sitting at a soda fountain, just hanging out and minding her own business and suddenly being touched by Luck & Magic and being transported into a fantasy dreamworld of fame and fortune. In Real Life, it's hardly ever like that. It's almost always about work, about figuring out what you want to do and then getting as good at doing it as you can. Read my profile of Jesse Reno--I'm not saying that like it's such a fabulous profile it will show you how to write. No: I'm saying read about what Jesse did when he decided that painting was what he was meant to do. He didn't start out trying to find someone to make him famous, did he? No. He started out by painting. And painting. And painting some more. It was when he had so many paintings in his house that he needed to get them out and make room for more--that's when he started offering them for sale. That's what you do. You work.
If you love what you do, work is one of the most wonderful things in the world.
Whew. I'm done. I have nothing else to say, and aren't we all glad? XO